Why 3ds Max?
Image courtesy of CGI Furniture
Make the technical highly visual
Model premium, fine-tuned designs using materials, lighting, textures and scene layouts for enriched visual context and realism.
Image courtesy of Mike Voropaev
Interactive viewport
3ds Max’s Viewport offers a rich modelling experience, allowing you to see your designs in a near-final rendering quality as you work.
Image courtesy of Victor Duschenko
Render with power
3ds Max empowers artists with a rich and flexible toolset to create highly detailed, photorealistic renderings, down to the smallest detail.
The future of photography
3ds Max enables you to switch from traditional studio photography to a flexible, quicker, cheaper way of visualising your products for 3D e-commerce experiences, manufacturing and marketing.
Image courtesy of CGI Furniture
Create compelling stories
Place models within lifelike environments, 360-degree viewability and even AR/VR interactions for immersive mobile experiences to share with your customers.
Image courtesy of CGI Furniture
Product Visualisation:
The Future of Photography
From furniture to sports equipment, cars, jewellery and electronics, product visualisation showcases product renderings across all production stages
As product manufacturing and e-commerce continue to grow, so too does the need to tell visually compelling stories while modelling and rendering faster – and more realistically – than ever before.
3ds Max empowers artists with a rich and flexible toolset to create highly-detailed, photorealistic representations, down to the smallest detail.
Key benefits
Inspire, communicate and sell your vision with detailed environments, objects and embellishments.
MAKE THE TECHNICAL HIGHLY VISUAL
Model premium, fine-tuned designs using materials, lighting, textures and scene layouts for enriched visual context and realism.
ACHIEVE SCIENTIFIC ACCURACY
Develop concepts without the expense of prototyping or manufacturing while validating against rules and specs.
CREATE COMPELLING STORIES
Place models within lifelike environments, 360-degree viewability and even AR/VR interactions for immersive experiences.
RENDER WITH POWER
Produce complex visualisations while quickly exploring test concepts and accommodating design alternatives.
WORK SMART AND ON BUDGET
3ds Max enables the switch from traditional studio photography to a flexible, quicker, cheaper way of visualising.
Go with your creative flow
POWERFUL MODELLING
3ds Max offers a robust platform with best-in-class modelling capabilities that allow you to create anything – beautifully.
Key features
3ds Max offers for product visualisation.
AUTOCAD IMPORT
Import your AutoCAD file into 3ds Max to create a general structure before adding embellishments.
PHYSICALLY BASED LIGHTING
Simulate sun, sky and other artificial lighting sources to accurately portray how light and shadows will interact with designs.
EXTENSIVE MATERIAL, TEXTURE AND COLOUR EDITOR
Apply material finishes like transparent glass, marble, wood and metals. Build and share custom libraries of your favourites.
POWERFUL MODELLING
Handle difficult visualisation tasks with stability and ease thanks to a robust platform and best-in-class procedural modelling tools.
PLENTIFUL PLUGINS
Access hundreds of industry-leading 3rd- party plugins from our extensive community library.
FLUIDS AND ANIMATION
Create realistic liquid behaviours like flowing water and animate into cinema quality films.
SEAMLESS Unity WORKFLOW
Experience products in context by placing models within lifelike environments, 360-degree viewability and even AR/VR interactions.
PLACEMENT TOOL
Intuitive auto-parenting and aligning behaviours make it simple to position, orient and move content seamlessly anywhere within your scene.
REVIT IMPORT
Real-time 3D rendering with Autodesk and Unity makes it possible to rapidly build interactive designs and easily transfer and edit files between software.
3ds Max puts powerful 3D capabilities into the hands of you, the design professional. Explore what 3ds Max can do for you.
TECHNICAL SUPPORT
Get access to support specialists, remote assistance and online resources
UP-TO-DATE SOFTWARE
Receive instant access to the newest features and performance improvements
FLEXIBLE SUBSCRIPTION PLANS
Use 3ds Max for as long as you need it – from one month to multiple years
See plans
